Pepsi Mobile Guides @ ID&T events

Pepsi Mobile Guides.

The summer of dance events in The Netherlands has been adopted by Pepsi to offer each of the visitors of five large scale dance festivals a Pepsi Mobile Guide for maximum enjoyment of the events. The events staged by ID&T were: Defqon 1 (Q-Dance), Indian Summer Festival, Decibel outdoor festival (b2s), Mystery Land and Q-Base (Q-Dance).
With promotion on the event websites, in newsletters, on site via Bluetooth points and promotion girls this very cool and informative mobile app was presented by Pepsi to the visitors.
We covered all popular phone brands and types and included was a free ringtone, video and a very cool new feature; the Friend Finder.